Being honest about the village
Small coastal retail premises are the hardest commercial case we assess anywhere. Roof area is limited, the load is modest, the design review is real, and the roof may be shared or leased rather than controlled by the occupier.
For some village buildings the honest answer is that solar will not repay the effort, and we would rather say so at assessment than design something marginal.
Where it does work, it usually works because the occupier controls the roof, the load is refrigeration-heavy, and the array can sit on a plane that is not publicly visible.